ABOUT US

Driving Loyalty and Sales Motivation since 2010

At Vip District, we help companies grow through what really drives business: loyal customers and motivated sales teams.

We design digital solutions that strengthen the relationship between brands, their customers, and their sales networks. Our technology allows us to create loyalty programs, incentives, and rewards that generate measurable engagement, increase sales, and build lasting relationships.

Today, millions of users in Europe participate in programs that improve their connection with brands and boost commercial performance thanks to our loyalty and incentive platforms.

Our mission

We turn motivation into results.
Build customer loyalty with unique value propositions.
Motivate internal sales forces and external sales networks.
Activate and revitalize distribution channels.
Increase purchase frequency, average ticket size, and repeat business.
Measure the real ROI of their incentive and loyalty programs.

Part of a leading European group

In 2025, Vip District became part of the Epassi Group, a leading European group in corporate benefits and well-being present in 10 countries. This integration strengthens our technological capabilities and allows us to offer even more robust, secure, and scalable solutions across Europe.

What makes us different

Proprietary, flexible, and fully customizable technology platform.
Omnichannel programs tailored to B2C and B2B.
Extensive catalog of rewards, experiences, and benefits.
Advanced segmentation capabilities and goal gamification.
Business-oriented reporting and analytics.

We don’t just launch campaigns: we build motivation and loyalty ecosystems aligned with each company’s business objectives.

Our story

2010
- Colectivos Vip is born
2014
- New market: Italy
2015
- New market: Portugal
2016
- 1 million active users
2020
- New international brand: Vip District
2021
- Over 500 active programmes and 6 million active users
2022
- New markets: Germany, France and the Netherlands
2023
- “MIVO by Vip District” is born, resulting from the merger with Mitarbeitervorteile, a leader in Employee Benefits in Germany.
- ISO 27001 Information Security System Certification
2024
- Vip District strengthens its position in the Netherlands with the acquisition of Personeelsvoordeelwinkel.
- Over 7 million active users in more than 3000 portals
2025
- Vip District acquired by Epassi Group, a leading European platform for employee benefits and wellbeing.

Achievements that inspire us

UNE-ISO/IEC 27001: Certificate of the Information Security Management System

IMA Incentive Awards 2022: “Technology provider” and “Recognition & Reward programme” winner

Rated APP: 4.7/5 at Play Store & APP Store

Netcomm Award Italy 2024: “Start-up” winner

What our customers say

BP joined Vip District in 2015 and since then hundreds of thousands of customers have benefitted from exclusive offers in a modern and adaptable way.
Jose Miguel Pascual Candela
BP Loyalty Manager, Southern Europe
Vip District is technically superior to other companies and has proven to be approachable, resilient and service-minded.
Elena Martínez Lopezosa
Digital Marketing Customer Campaigns Management, WEM Liberty Seguros
Vip District understands what our company needs in order to build customer loyalty. They always provide the best solutions.
Ascen Rincón
AXA Marketing Customer Solutions